I’ve used these exact emails countless times to land interviews with some normally hard-to-reach people.
Check out how I landed interviews with:
Marc Randolph (founder & first CEO of Netflix)
Brian McClintic (Master Sommelier, from Netflix’s SOMM documentary)
Peter Zeihan (NYTimes Bestselling Author)
Ryan Holiday (NYTimes Bestselling Author)
Billy McFarland (founder of Magnises, Fyre Festival).
Email Resources:
Speaker Outreach template
Conference speaker:
Email
Linkedin
Amazon author
Follow-up email templates
Follow-up emails 3
Strategy for outreach:
2 months out
Reach out every 2 days until you get a response.
Reach out w/ new info, just as you would do to promote the webinar itself.
This is happening, interested?
Just in case you missed it, This is happening, interested?
This is who will be in the audience
This is who else is on the panel
Quote their book / mention something the posted/commented on on Linkedin
Conference speaker (email)
Hi [name],
Saw that you spoke at [Conference] on [topic] - any chance you’d be interested in speaking on a webinar on [YOUR topic] or something similar?
Quick details:
Date
Time (time zone)
Webinar duration
Webinar platform:
Tech rehearsal date:
Other presenters:
We will be promoting this to (# people) [audience] and will be doing [other promotional activities].
Let me know if you’re interested?
Thanks!
[your name]
Conference speaker (linkedin - limited messaging space)
Hi [name],
Saw that you spoke at [Conference] on [topic] - any chance you’d be interested in speaking on a webinar on [YOUR topic] or something similar?
Happy to share more details if you’d like.
Let me know if you’re interested?
Thanks!
[your name]
Amazon author
Hi [name],
Saw that you wrote [book] - any chance you’d be interested in speaking on a webinar on [YOUR topic] or something similar?
Quick details:
Date
Time (time zone)
Webinar duration
Webinar platform:
Tech rehearsal date:
Other presenters:
We will be promoting this to (# people) [audience] and will be doing [other promotional activities].
Let me know if you’re interested?
Thanks!
[your name]
Follow-up emails
Amazon author follow-up
Hi [name], quickly following up, any chance you’d be interested in speaking on [topic?]
We do have a limited number of speaking slots and it would be great to have you on board!
[your name]