I’ve used these exact emails countless times to land interviews with some normally hard-to-reach people.

Check out how I landed interviews with:

  • Marc Randolph (founder & first CEO of Netflix)

  • Brian McClintic (Master Sommelier, from Netflix’s SOMM documentary)

  • Peter Zeihan (NYTimes Bestselling Author)

  • Ryan Holiday (NYTimes Bestselling Author)

  • Billy McFarland (founder of Magnises, Fyre Festival).

Email Resources: 

Speaker Outreach template

  • Conference speaker: 

    • Email

    • Linkedin

  • Amazon author

Follow-up email templates

Follow-up emails 3

Strategy for outreach: 

2 months out

Reach out every 2 days until you get a response. 

Reach out w/ new info, just as you would do to promote the webinar itself. 

  • This is happening, interested? 

  • Just in case you missed it, This is happening, interested? 

  • This is who will be in the audience

  • This is who else is on the panel

  • Quote their book / mention something the posted/commented on on Linkedin 


Conference speaker (email)

Hi [name], 

Saw that you spoke at [Conference] on [topic] - any chance you’d be interested in speaking on a webinar on [YOUR topic] or something similar? 

Quick details: 

Date

Time (time zone)

Webinar duration

Webinar platform: 

Tech rehearsal date: 

Other presenters: 


We will be promoting this to (# people) [audience] and will be doing [other promotional activities].

Let me know if you’re interested? 

Thanks!

[your name] 



Conference speaker (linkedin - limited messaging space)

Hi [name], 

Saw that you spoke at [Conference] on [topic] - any chance you’d be interested in speaking on a webinar on [YOUR topic] or something similar? 

Happy to share more details if you’d like. 

Let me know if you’re interested? 


Thanks!

[your name] 



Amazon author 

Hi [name], 

Saw that you wrote [book] - any chance you’d be interested in speaking on a webinar on [YOUR topic] or something similar? 

Quick details: 

Date

Time (time zone)

Webinar duration

Webinar platform: 

Tech rehearsal date: 

Other presenters: 


We will be promoting this to (# people) [audience] and will be doing [other promotional activities]. 

Let me know if you’re interested? 

Thanks!

[your name] 



Follow-up emails 

Amazon author follow-up

Hi [name], quickly following up, any chance you’d be interested in speaking on [topic?] 

We do have a limited number of speaking slots and it would be great to have you on board! 

[your name]